Resume
Christopher Coleman
Leader in UX, content strategy, front-end development, web governance, and implementation
Washington, D.C. area
Work Experience
Head of Web Strategy
American Physical Society • Full-time
Sept. 2018 to present
College Park, Md. • Remote
Case study: Building UX and Content Strategy maturity
Leader in user experience and content strategy for a 50,000+ member scientific society serving researchers, teachers, students, and the public.
Lead a developing UX and content strategy practice, including user research, content design, usability, and accessibility
Manage and coach teams in UX, content strategy, content design, governance planning, and production in addition to leading cross-functional project teams, including vendor collaboration
Plan and iterate content strategy for internal clients including research publications, scientific conferences, fundraising, public outreach, and diversity programs
Modeled and implemented structured, connected content to enable reuse across web and other platforms
Design and prototyping in Figma, as well as live prototypes built with HTML, CSS, and Javascript
Plan and implement design system encompassing components, content, and best practices for content and UX
Engagement Manager/Senior Consultant
Deloitte Digital • Full-time
April 2018 to Sept. 2018
Washington, D.C. Metro Area • On-site
Digital Strategy, product and engagement management for federal government clients
Introduced user-centered design and agile principles to clients
Product planning, including proposals and story mapping for internal company initiatives
Contributed to RFP responses for public sector clients including City of New York and federal agencies
Drafted digital strategy for Library of Congress
Science Magazine/American Association for the Advancement of Science
Feb. 2013 to April 2018 • Full-time
Washington, D.C. • On-site
Case study: Building an integrated, sustainable design system
Manager, Digital Media Web Technologies
Aug. 2015 to April 2018
Product, UX, content, and technical leadership in Web Technology team of Digital Media Department serving the Science family of journals and related platforms.
Led team responsible for user experience, information architecture, content strategy, API, and web development
Collaborated with stakeholders from research journals, news, marketing, and advertising departments to align product roadmap and business objectives
Established Digital Media Web Technology team; hiring for UX, web development, and project/program management positions
Planned and established an integrated design system to power 10+ sites across internal and vendor platforms
Introduced content strategy practice; consulted with Chief Digital Media Officer to hire dedicated content strategist/managing producer and team
Managed vendors to supplement internal teams on content, design, web, and infrastructure projects
Led user research and outreach initiatives to drive future product and technology work
Led full modernization and re-platforming of flagship digital properties, including ScienceMag.org, leading to 30% increase in key engagement metrics
Led product strategy and development of new CMS/site features for interactive storytelling
Led all phases of product development, from research to release, for new organization-wide search platform, covering 140+ years of publishing
User experience design, including research, wireframes, prototypes, and journey maps
Front-end web development, for interactive prototypes and design systems
Senior Developer/Web Team Lead
Feb. 2013 to Aug. 2015
Developer/designer for high-impact scientific journal and online science news
Led strategy, research, development, UX, and design for redesign and re-platforming project of flagship web properties
Collaborated with stakeholders to understand business objectives and product ideas for digital transformation initiatives
Led agile product team, transforming assumptions and requirements into validated user stories and work tasks
Established a design system to integrate front-end code and assets across family of Drupal, Wordpress, and static sites
Agile coaching to lead shift from waterfall to lean/agile processes, resulting in faster feedback loops and more impactful iteration
Established user-first design culture for iterating consumer web products and technology, relying on research-backed data and user empathy to drive decisions
Web design and development, including WordPress, Javascript, CSS, Node.js, PHP, Drupal, Sketch
Instructor, front-end web development course
General Assembly • Contract
Feb. 2015 to May 2015
Washington, D.C. • On-site
Co-instructed Spring 2015 cohort of adult learners in an overview of front-end web development, including HTML, CSS, Javascript, jQuery, and Sass. Expanded provided curriculum to include best practices for front-end development and introduce students to modern workflows and tooling including Git and Github.
User Experience Prototyper
EightShapes • Contract
Jan. 2013 to Feb. 2013
Washington, D.C. Metro Area • Remote
Designed and developed testable user experience prototypes and proofs of concept for enterprise clients including Cisco Systems and Marriott. Worked with agency principals and client stakeholders on discovery and development process.
Senior Front-End Developer
LivingSocial • Full-time
Oct. 2011 to Nov. 2012
Washington, D.C. • On-site
Front-end development in a performance-focused, agile startup
Worked within a cross-functional product team to build customer-facing web, iOS, and email marketing products
Contributed components and guidance to user interface library for customer-facing products
Founding member of the company’s Live Events team and other consumer-facing verticals, working on mobile web, email marketing, and iOS/Android app interfaces
Redesigned and modernized HTML email templates, resulting in improved user experience across a wider variety of email clients and improved click rates
Science Magazine/American Association for the Advancement of Science
Feb. 2008 to Oct. 2011 • Full-time
Washington, D.C. • On-site
Developer, Web and Mobile Design
Dec. 2010 to Oct. 2011
Front-end design and development, including adding responsive design to existing sites
Designed iPhone, iPad, and Android apps for Science news and career articles
Migrated legacy sites to modern platforms and technologies
Consulted on platforms, web best practices, and hiring for Membership and Marketing departments
Developed design system/implementation guidelines for Science Careers site
Senior Web Production Specialist
Feb. 2008 to Dec. 2010
Web design and front-end development, content management and production for Science family of journals and associated publications
Produced content in XML formats for publication and web distribution
Configured and developed sites using Movable Type Enterprise, eZ Publish, and Mark Logic platforms
Operations Manager
July 2007 to Feb. 2008
Ensured seamless operations in support of sales departments including display advertising, recruitment, real estate, and other business departments. Managed operations team, including designers and coordinators. Managed workflows between operations, editorial, and publishing departments. Managed community forums, collected user feedback, and coordinated platform improvements with developers.
Web Designer/Producer
June 2006 to July 2007
Developed advertising products for sales staff, managed ad traffic, and designed web advertisements. Designed and developed marketing sites for clients in support of web and print campaigns.
Online News Producer
Dec. 2005 to June 2006
Produced daily and breaking news homepages and articles for New Jersey and New York newspapers, including Newark Star-Ledger, Jersey Journal and Staten Island Advance. News package and homepage design, content management, creation, editing, and curation.
Production for online daily and breaking news for Pennsylvania newspapers, Harrisburg Patriot-News and Easton Express-Times. Developed and curated new content sections and packages for hyperlocal news audiences. Modernized and improved legacy web templates to use CSS and current web standards.
Freelance web design and development
1997 to 2012
Planned, designed, and built websites for small business and nonprofit clients.
Education
Penn State University
• University Park, Pa.Bachelor of Arts, Journalism • August, ’02
Minor, German
Editor-in-Chief, writer, print and web design for Phroth student humor magazine
Kiel University
• Kiel, GermanyStudy Abroad Program • 2000
Studied media, Germanic languages, literature, and linguistics
Tools & Tech
- Figma
- Sketch
- Miro
- Adobe Creative Suite
- Wordpress
- Drupal
- Sanity
- Google Analytics
Skills
- User Experience
- Front-End Development
- Content Strategy
- Research Methods
- User Interviews
- Design Systems
- User-Centered Design
- Usability Testing
- Design Management
- Service Design
- Product Design
- News Design
- Workshop Facilitation
- Accessibility
- Content Modeling
- Content Design
- Storytelling
- UX Writing
- Journalism
- Writing
- Information Architecture
- Search Engine Optimization
- Digital Transformation
- Agile Methodologies
- Digital Strategy
- Product Management
- Team Management
- Mentoring
- Leadership