Christopher Coleman

Leader in UX, content strategy, front-end development, web governance, and implementation

Washington, D.C. area

Work Experience

Head of Web Strategy

American Physical Society Full-time

Sept. 2018 to present

College Park, Md. Remote

Leader in user experience and content strategy for a 50,000+ member scientific society serving researchers, teachers, students, and the public.

  • Lead a developing UX and content strategy practice, including user research, content design, usability, and accessibility

  • Manage and coach teams in UX, content strategy, content design, governance planning, and production in addition to leading cross-functional project teams, including vendor collaboration

  • Plan and iterate content strategy for internal clients including research publications, scientific conferences, fundraising, public outreach, and diversity programs

  • Modeled and implemented structured, connected content to enable reuse across web and other platforms

  • Design and prototyping in Figma, as well as live prototypes built with HTML, CSS, and Javascript

  • Plan and implement design system encompassing components, content, and best practices for content and UX

Engagement Manager/Senior Consultant

Deloitte Digital Full-time

April 2018 to Sept. 2018

Washington, D.C. Metro Area On-site

  • Digital Strategy, product and engagement management for federal government clients

  • Introduced user-centered design and agile principles to clients

  • Product planning, including proposals and story mapping for internal company initiatives

  • Contributed to RFP responses for public sector clients including City of New York and federal agencies

  • Drafted digital strategy for Library of Congress

Science Magazine/American Association for the Advancement of Science

Feb. 2013 to April 2018 Full-time

Washington, D.C. On-site

Case study: Building an integrated, sustainable design system

Manager, Digital Media Web Technologies

Aug. 2015 to April 2018

Product, UX, content, and technical leadership in Web Technology team of Digital Media Department serving the Science family of journals and related platforms.

  • Led team responsible for user experience, information architecture, content strategy, API, and web development

  • Collaborated with stakeholders from research journals, news, marketing, and advertising departments to align product roadmap and business objectives

  • Established Digital Media Web Technology team; hiring for UX, web development, and project/program management positions

  • Planned and established an integrated design system to power 10+ sites across internal and vendor platforms

  • Introduced content strategy practice; consulted with Chief Digital Media Officer to hire dedicated content strategist/managing producer and team

  • Managed vendors to supplement internal teams on content, design, web, and infrastructure projects

  • Led user research and outreach initiatives to drive future product and technology work

  • Led full modernization and re-platforming of flagship digital properties, including, leading to 30% increase in key engagement metrics

  • Led product strategy and development of new CMS/site features for interactive storytelling

  • Led all phases of product development, from research to release, for new organization-wide search platform, covering 140+ years of publishing

  • User experience design, including research, wireframes, prototypes, and journey maps

  • Front-end web development, for interactive prototypes and design systems

Senior Developer/Web Team Lead

Feb. 2013 to Aug. 2015

Developer/designer for high-impact scientific journal and online science news

  • Led strategy, research, development, UX, and design for redesign and re-platforming project of flagship web properties

  • Collaborated with stakeholders to understand business objectives and product ideas for digital transformation initiatives

  • Led agile product team, transforming assumptions and requirements into validated user stories and work tasks

  • Established a design system to integrate front-end code and assets across family of Drupal, Wordpress, and static sites

  • Agile coaching to lead shift from waterfall to lean/agile processes, resulting in faster feedback loops and more impactful iteration

  • Established user-first design culture for iterating consumer web products and technology, relying on research-backed data and user empathy to drive decisions

  • Web design and development, including WordPress, Javascript, CSS, Node.js, PHP, Drupal, Sketch

Instructor, front-end web development course

General Assembly Contract

Feb. 2015 to May 2015

Washington, D.C. On-site

Co-instructed Spring 2015 cohort of adult learners in an overview of front-end web development, including HTML, CSS, Javascript, jQuery, and Sass. Expanded provided curriculum to include best practices for front-end development and introduce students to modern workflows and tooling including Git and Github.

User Experience Prototyper

EightShapes Contract

Jan. 2013 to Feb. 2013

Washington, D.C. Metro Area Remote

Designed and developed testable user experience prototypes and proofs of concept for enterprise clients including Cisco Systems and Marriott. Worked with agency principals and client stakeholders on discovery and development process.

Senior Front-End Developer

LivingSocial Full-time

Oct. 2011 to Nov. 2012

Washington, D.C. On-site

  • Front-end development in a performance-focused, agile startup

  • Worked within a cross-functional product team to build customer-facing web, iOS, and email marketing products

  • Contributed components and guidance to user interface library for customer-facing products

  • Founding member of the company’s Live Events team and other consumer-facing verticals, working on mobile web, email marketing, and iOS/Android app interfaces

  • Redesigned and modernized HTML email templates, resulting in improved user experience across a wider variety of email clients and improved click rates

Science Magazine/American Association for the Advancement of Science

Feb. 2008 to Oct. 2011 Full-time

Washington, D.C. On-site

Developer, Web and Mobile Design

Dec. 2010 to Oct. 2011

  • Front-end design and development, including adding responsive design to existing sites

  • Designed iPhone, iPad, and Android apps for Science news and career articles

  • Migrated legacy sites to modern platforms and technologies

  • Consulted on platforms, web best practices, and hiring for Membership and Marketing departments

  • Developed design system/implementation guidelines for Science Careers site

Senior Web Production Specialist

Feb. 2008 to Dec. 2010

  • Web design and front-end development, content management and production for Science family of journals and associated publications

  • Produced content in XML formats for publication and web distribution

  • Configured and developed sites using Movable Type Enterprise, eZ Publish, and Mark Logic platforms

Dec. 2005 to Feb. 2008 Full-time

Jersey City, N.J. On-site

Operations Manager

July 2007 to Feb. 2008

Ensured seamless operations in support of sales departments including display advertising, recruitment, real estate, and other business departments. Managed operations team, including designers and coordinators. Managed workflows between operations, editorial, and publishing departments. Managed community forums, collected user feedback, and coordinated platform improvements with developers.

Web Designer/Producer

June 2006 to July 2007

Developed advertising products for sales staff, managed ad traffic, and designed web advertisements. Designed and developed marketing sites for clients in support of web and print campaigns.

Online News Producer

Dec. 2005 to June 2006

Produced daily and breaking news homepages and articles for New Jersey and New York newspapers, including Newark Star-Ledger, Jersey Journal and Staten Island Advance. News package and homepage design, content management, creation, editing, and curation.

Online News Producer Full-time

Sept. 2003 to Dec. 2005

Harrisburg, Penn. On-site

Production for online daily and breaking news for Pennsylvania newspapers, Harrisburg Patriot-News and Easton Express-Times. Developed and curated new content sections and packages for hyperlocal news audiences. Modernized and improved legacy web templates to use CSS and current web standards.

Freelance web design and development

1997 to 2012

Planned, designed, and built websites for small business and nonprofit clients.


Penn State University

University Park, Pa.

Bachelor of Arts, Journalism August, ’02

Minor, German

Editor-in-Chief, writer, print and web design for Phroth student humor magazine

Kiel University

Kiel, Germany

Study Abroad Program 2000

Studied media, Germanic languages, literature, and linguistics

Tools & Tech

  • Figma
  • Sketch
  • Miro
  • Adobe Creative Suite
  • Wordpress
  • Drupal
  • Sanity
  • Google Analytics


  • User Experience
  • Front-End Development
  • Content Strategy
  • Research Methods
  • User Interviews
  • Design Systems
  • User-Centered Design
  • Usability Testing
  • Design Management
  • Service Design
  • Product Design
  • News Design
  • Workshop Facilitation
  • Accessibility
  • Content Modeling
  • Content Design
  • Storytelling
  • UX Writing
  • Journalism
  • Writing
  • Information Architecture
  • Search Engine Optimization
  • Digital Transformation
  • Agile Methodologies
  • Digital Strategy
  • Product Management
  • Team Management
  • Mentoring
  • Leadership